Martin Luther King Jr. and Nelson Mandela - 2298 Words

History is sated with some of our forefathers’ dreams and aspirations. Many of whom are now considered great leaders. Several of these dreams were realized either while these great leaders were alive or after they died. It should be borne in mind that these aspirations were materialized because of firm beliefs and philosophies which were indoctrinated into the minds and crafted on the brains of their followers. â€Å"I have a dream† as laid down in the profound speech of Martin Luther King Jr. in August 1963; Ghandi’s belief of a changed Indian society; Nelson Mandela’s firm belief in freedom, to name a few, were realized decades after. However, undoubtedly these beliefs ‘dictated actions’, Bennett (2009). Though not a great philosopher or†¦show more content†¦One outstanding trait is self- confidence. The description offered by Lunenburg and Ornstein (2012) suggests that a leader with self-confidence has a â€Å"belief in his or he r own leadership skills and ability to achieve goals†. Further, should followers be convinced that their leaders have a peeked level of confidence in their leadership? And should this level of confidence be transmittable for achieving goals? Similarly, the synergistic leadership theory also speaks to factors influencing one’s effective leadership. Among them is factor 1 which highlights the beliefs, attitudes and values of a leader (Lunenburg and Ornstein, 2012). Essentially, one’s outlook on leadership impacts the results that are achieved. In an attempt to understand these theories and the impact they have on effective leadership, it can be said that one’s philosophical views or beliefs have a profound influence on the outcome of a leader. A leader’s belief or philosophical views can either negatively or positively affect a desired outcome. That is, the leader may be considered effective or ineffective based on what drives their actions. Perso nal beliefs and Philosophies In a recollection of my childhood experiences my parents often remind me of my passion for assisting others and my tenacity for collaboratively working with my siblings to accomplish tasks assigned. They once mentioned myShow MoreRelatedMohandas Gandhi, Nelson Mandela, and Martin Luther King Jr. were True Inspirations608 Words   |  2 PagesA man known as the â€Å"father of the Indian nation†, Mohandas Gandhi, also known as Mahatma, was a man of true inspiration. He inspired well known civil-rights leaders Martin Luther King Jr. and Nelson Mandela, and also revolutionary scientist Einstein. Gandhi was well known for using peaceful methods such as peace marches, boycotts, and sit-ins. Most people could call Gandhi the father of peace, for it was he who help the world recognize the effectiveness of non-violence. Gandhi’s peaceful ideals helpRead MoreComparing Martin Luther King and Nelson Mandela1041 Words   |  5 Pagesthat are comparable in both the lives of Martin Luther King and Nelson Mandela. I. Martin Luther King Jr. and Nelson Mandela performed similar actions in their lives. A. In 1955, Martin Luther King, Jr., fought for the civil rights of the black population in America. B. Similarly, in South Africa, Nelson Mandela fought for the freedom of blacks from apartheid. II. Another similarity between King and Mandela is that they had the same beliefs. A. King firmly supported his nonviolence protestRead MoreGke 1 Task 21300 Words   |  6 PagesNelson Mandela was known as a world leader for his role in fighting apartheid and being the first multi-racial president of South Africa. His presidency created a significant change in the perception and building of a multiracial society in South Africa and around the world. Nelson Mandela was also known to be a leader of a civil rights organization known as the African National Congress. The purpose of the African National Congress was to demolish racial segregation and discrimination. The two mostRead MorePeople Who Changed THE World1142 Words   |  5 PagesUniversity People Who Changed the World Nelson Mandela was one of the greatest social and political peacemakers that ever lived. His accomplishments were world changing. Mandela was not always able to pursue his democratic dreams nonviolently but that was his desire. Unfortunately, the South African Government felt it necessary to punish nonviolent protestors to discourage their cause (Book, 2009). As a leader in the African National Congress, (ANC), Mandela had to stay strong to be a contender inRead MoreLeaders for Social and Political Change1007 Words   |  5 Pageswell as personal and political struggles. From the many injustices our predecessors have overcome, leaders have emerged. Individuals who will forever be revered by millions and will hopefully continue to inspire our youth. Nelson Mandela and Reverend Martin Luther King Jr. are two leaders that have greatly impacted not only their country, but the world. Both of these leaders had a significant impact on the people of their cause, both in a political aspec t as well as for social change. In 1948Read MoreDr. Martin Luther King Jr. Essay1134 Words   |  5 Pageshuman rights race relationships and power. In this paper, I will focus on the themes of racism, human rights, and power and how history makers such as Martin Luther King Jr., Nelson Mandela, and Mahatma Gandhi (just to name these few) helped to redress them to an extent and how theirs efforts shape contemporary events. Dr. Martin Luther King Jr. was born on 15 1929 in Atlanta, Georgia and is one of the most remembered Human Rights Activists in America history. He is remembered for his nonviolentRead MoreA Comparison of Dr. Kings I Have a Dream Speech and Mandelas Glory and Hope Speech1347 Words   |  6 PagesI Have a Dream and Glory and Hope were two speeches given, respectively, by Dr. Martin Luther King, Jr. and Nelson Mandela at times of great need; at times when ignorance and racially-based hubris intertwined themselves in the sparse gaps of human understanding. At first glance, the facets of humanity and blanket tranquillity seem to be in natural accord. Philosophers have struggled with the reason behind the absolute absence of peace as everybody, by definitions both classical and modern, longsRead MoreThe Bravery of Nelson Mandela1431 Words   |  6 Pageslife is free or arrives without trying. In alignment to be brave, a person should have courageous, persistent, and honest Nelson Mandel a, the previous leader of South Africa, did not choose to take an easy walk to flexibility. Mandela is highly regarded all through the phrase for his integrity, courage, and dignity to be able to help his people in South Africa. Nelson Mandela is well renowned in his homeland as a champion for his bravery to stand for what he believed was right, and endured yearsRead MoreThe Importance Of The Civil Rights Movement1692 Words   |  7 Pagessecure legal identification and federal protection of the citizenship rights of the African Americans. However, many South African activists or leaders were beyond rise to importance during the Civil Rights era, including Martin Luther King Jr., Sojourner Truth and Nelson Mandela. They all risked and lost their lives in the name of freedom and equality between human races. These significant civil rights leaders changed the route of history through their activism. Also, each of them stood up for everyoneRead MoreMahatma Gandhi, Martin Luther King, and Nelson Mandela1504 Words   |  7 Pagesï » ¿Mahatma Gandhi, Martin Luther King, and Nelson Mandela Non-violence is a concept that people participate in social and political change without violence. It is a form of social and political change between passive acceptances and armed struggle. Non-violence way to participate in the social and political change is including nonviolent civil disobedience against, acts of civil disobedience or other powerful influence uncooperative antagonistic form; it is similar with pacifism, but it is not

The International Organization Structure Of Organized And...

Majority of American citizens aren’t familiar with crimes that deal with funding for terrorism or the violation of human rights in America. These crimes have increased in terms of size of groups, offenders, and activities over the past ten years. Organized and white collar crime are two of the most underrated crimes in the world. Why is this important to me is the question that most citizens will ask? A lot of individual aren’t aware of legislations or regulations created that apply to organized and white-collar crimes. This paper will inform you on a brief overview of what organized and white- collar crime are, what crimes fall under in those category, charges against offenders, and previous cases in history that dealt with organized and white-collar crimes. Also, this paper will look into the international organization structure of organized and white-collar crime. Over the course of this paper there will be a compare and contrast between legislation or regulat ion of both organized and white-collar crimes. According to The Federal Bureau of Investigation (2016), organized crime is any group having some manner of a formalized structure and whose primary objective is to obtain money through illegal activities. These types of groups are national and international they have set up shop throughout the inner working of everyday citizen’s lifestyle. They are business owner, computer technician, bankers, etc. Those individual who partake in these types of activitiesShow MoreRelatedLiterature Review on Fraud/White Collar Crime, Organizations, and Individuals1801 Words   |  8 PagesFraud and white-collar crime are common forms of crimes that people commit in various aspects and positions in the corporate world. Fraud and white-collar crimes have similar meaning as they refer to the non-violent crimes that people commit with the basic objective of gaining money using illegal means. The cases of white-collar crimes have been increasing exponentially in the 21st century due to the adven t of technology because fraudsters apply technological tools in cheating, swindling, embezzlingRead MoreDefining Deviance1080 Words   |  5 Pagesï » ¿Defining Deviance Deviance- doing something different from the normal Sociological Perspectives on Deviance   Formal Deviance- breaking a law or rule example: crime   Informal Deviance- doing something different from the customary Social groups create deviance by applying rules to certain people, making them â€Å"outsiders† Behavior that is deviant or normal depending on the situation Deviance stabilizes society Durkheim thinks that societies use deviance to create and point out the standard norms TheRead MoreWhite Collar Crime And Organized Crime1805 Words   |  8 PagesIntroduction: This paper explores white collar crime and elaborates on the types of organized crimes through the analysis of case studies. Furthermore, I will also discuss the differences and similarities between professional crime and organized crime. White collar crime is the use of deceptive acts to solely benefit oneself, often leaving many victimized. Within this paper, I explain which theories best clarify why individuals partake in these criminal behaviors, and preventative methods. In additionRead MoreFederal Republic of Brazil1653 Words   |  7 Pagescountry in the world.† (Brazil, 2004) The government of Brazil is a Federal Republic. In this system the President is both the head of state and the head of government, as well as the head of a multi-party system. The political and administrative organizations of Brazil include federal and state governments, federal districts and the municipalities. The federal government controls the central government and is divided in three branches. Like America it is divided into the executive, legislative, andRead MoreEssay about Japanese, Russian, Chinese, and Mexican Organized Crime1042 Words   |  5 Pages Organized crime is an international issue and it exists in several different countries, such as; Italy, China, Japan, Russia and the United States of America. Although all these groups of organized crime have many things in common they tend to have different ways of doing something, or they may not do them at all. Many also commit similar types of crimes, and others commit crimes other groups would not. It is thought that the Russian Mafia has existed in Russia for several centuries. When RussiaRead More FBIs Unique Role in the United States Law Enforcement Community1135 Words   |  5 Pagesand first responders are organized under the national government. The FBI is purely an investigative and intelligence agency and focuses on cross jurisdictional crimes and national security issues. 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Siemens was considered one of the most powerful and productive companies in the field of electronics and that bribery scandal surely affected its business and popularity in theRead MoreEvolving Structure of Mexican Drug Cartels1494 Words   |  6 Pageslike Netflix, or Google. There are currently seven major Mexican drug cartels. Although, the cartels may all come from different backgrounds and have different approaches towards trafficking drugs, they all share a similar business style structure to their organizations and they all have well regulated rank and file systems. These drug cartels are adapting to the loss of their much enjoyed freedom to move illegal drugs through Mexico and across the border into the United States. They are adapting by

Drivers Ed Princess free essay sample

She wore soft green eyes, curly blonde hair, and velvet red lips that existed from eight to ten every tuesday night, for ten weeks. Normally shy guys like me can’t look at girls like her and it took me three whole weeks just to break the ice. She changed my whole perspective on love. Long gone were middle school daydreams of British Chemist bombshells, replaced by a driver’s ed princess named Isabella.Isabella did not share culinary or musical tastes with me, nor did I share her enthusiasm for paintings and opera. Differences in taste were fine because there was something more then that between us. There was love. Everything about her complemented me. I learned to love all of her whims, except for one. Germs scared Isabella to death and she even carried windex in her purse. Her fear of germs was extreme, but I could eventually love that, right?Over weeks our relationship had flourished into a soap opera. We will write a custom essay sample on Drivers Ed Princess or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Every conversation we had became a melodrama to our classmates. Drivers education was a boring class, and the gossip young love generated made the class tolerable. Isabella and I were a story that everyone followed and every great story needs a great climax. During the final class I would ask her out.Then it was all over. It happened. I had committed the ultimate sin for any germophobe. Any chance with Isabella evaporated the moment I truly â€Å"s*** the bed. † Ten weeks of hard work went down the drain because of one second of untamed flatulence. My thunderous boom spread over a fifty yard radius for three agonizing seconds, leaving nothing up to my classmates’ imaginations. Some laughed, some cried, some shrieked, all cringed. Isabella said it was the most disgusting thing she had ever heard, and the whole class would have agreed. Our future together was gone; I was a failure.Being a shy sophomore, rejection was devastating. I blew it, never again would I meet another Isabella. The perfect angel with Mexican genealogy was gone forever. Ten weeks of dreams of a future together were gone because of my own failure to hold it in.After two weeks I became scared of fate. Maybe it was just destiny for me never to find love? All my Moms soppy romantic comedies had lied to me; not everyone will find the one. I was defeated and needed someone to talk to. My eight-year-old sister was perfect because she held PhD in listening to my problems. After she had heard the whole story she paused, then erupted in laughter. That is the most ridiculous story I have ever heard! I cannot believe that someone with my name could be that dumb! Only then did I understand why it was so funny. My sister was named Isabella and that made me laugh. My perfect girl was blown away by my fart, while my Isabella laughed at it.Isabella and I laughed off the whole incident. Honestly I should have laughed it off right away. I hadnt seen the comedy because I was so worried that I had become a failure. I thought that being rejected made me a failure. Being rejected saved me the pain of being broken up with over some future fart. Rejection is not always bad. Being rejected by a college or girl only tells you that they werent for you anyway. If someone rejects you for being you then its good that they rejected you. If Isabella couldnt appreciate the humor that my own Isabella could, then I shouldnt date her. Drivers education taught me that sometimes rejection is good. Drivers education also taught me to learn to laugh at your failures. Being able to laugh at yourself makes you a happier person. Maybe I had failed to get a girlfriend, but I gained a funny story to get plenty of girlfriends in the future.

The Standardization vs. Adaptation Debate

Introduction A number of well-built companies around the world tend to appreciate the fact that people have different needs for the products and services. For instance, such companies as Gillette, Coca-Cola, and Cadbury Schweppes have standard brands with authorization from the certified bodies around the world.Advertising We will write a custom essay sample on The Standardization vs. Adaptation Debate specifically for you for only $16.05 $11/page Learn More Such companies should not only apply the concept of a consistent marketing mix as they sell their products to the target consumers, but they should also ensure that they understand the regional interest of every consumer (Junior, Griffith White 2003.). For that reason, they should understand the differences in values, customs, languages, and currencies because certain products may only suit certain regions. In some instances, it is extremely hard for the organization to discover appropriate ways for marketing their products due to these differences in various regions. In order to get out of this situation, they should check on the possible solutions by scrutinizing certain issues such as the cost-effectiveness of the input (Ajami 2006). The organization then has to employ the approaches of standardization and adaptation to help improve their marketing strategy with the aim of maximizing the profit. Even though the fundamental interest of most of these multinational companies is to maximize profit, they may face certain predicament concerning the decision they need to make about the most appropriate approach to settle for between standardization and adaptation (Levitt 1983). Subsequently, a firm may occasionally decide to take the standardization approach where marketing practices are almost similar, hence ignoring the circumstances, in which there is customization of messages for different markets. Messages simply refer to the approach that the customers take on the companyâ⠂¬â„¢s products. This approach may comprise of the purposes the product may have in the market. Consequently, it is wise for the company to consider cultural setting of the target customers when marketing any product (Grant, Golawala, McKechnie 2007). In fact, in some particular cultures people may consider the brand as either extremely expensive or complex; however, some may perceive it as a valuable solution to their problems. Furthermore, marketing the company’s brand using substantial messages may work appropriately in some cultures. However, in other cultures, societal levels of acceptance may require either incredibly conservative or humble approach. Anyway, a company may decide to catch the attention of the customers in other countries, it would be proper for it to use the strategies that would be effective overseas, since the local strategies may be not appealing to most targeted customers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For this reason, when a company tends to keep either specific or every single process, it requires to verify the level of standardization the company assumes (Vrontis, Thrassou Vignali 2006). On the other hand, the company management may decide to bring a number of changes to its product or the avenues it uses in promoting those products; this methodology is referred to as the adaptation approach where the company modifying the marketing accords to be consistent with the new market’s appeals, opportunities as well as the legitimate environment. Moreover, either of the approaches that the company may settle on has both advantages and disadvantages, thus the company should check the most appropriate approach before it can settle on either of them, since both the product and the market place provide the right direction for any business or company as well (Junior, Griffith White 2003). Literature Review As soon as the small businesses decide to take part in the international market, they need to adopt the business functions that would help them to retain their position in that new capacity they have taken (Amanor 1995). According to majority of the researches and elaborations, excellent performance of any business requires either the standardization or the adaptation decisions for the company to be the most successful one in the world (Levitt 1983). Besides, the standardization approach involves the application of a single marketing strategy in both domestic and international markets while the adaptation strategy involves the modification of the companies’ marketing policy with extraordinary characteristics and forms in markets of every country (Madhu 1995). Thus, the most critical decision that any firm should make is how it chooses the approach to take in the competitive marketing world. Obviously, each of the â€Å"5Ps† of marketing known as Product, Price, Promotion, People and Place necessitates examination in order to make the right decision for maximization of the profit. Moreover, other â€Å"2Ps† are included in these strategies, which is determined by some aspects of marketing to ensure positive improvement in the business (Spence, Rutherfoord, Blackburn 1998). Subsequently, this would ensure that some small companies that are interested in joining the global market to save some money on the essential activities such as production, market research, and development of distribution channels and value chain partners. Below is the illustration of the above concept (Lages, Abrantes Lages 2008). Advertising We will write a custom essay sample on The Standardization vs. Adaptation Debate specifically for you for only $16.05 $11/page Learn More Both the approaches have advantages and disadvantages to the firm depending on which method the firm decides to have. Pros and Cons of Standardization To begin with, standard ization has several advantages, which include the following: the uniformity of the product in the globe as well as the cost savings from having identical products. Indeed, it helps in reducing the cost especially when the firm produces the identical products and uses the recognized marketing and distribution systems enabling the company to have the benefits in production and marketing of its products and its performance in the international market (Buzzell 1968). Besides, it leads to advancement in the administration and strategies, hence necessitating less customization; this would facilitate the exchange of mechanisms that would offer practical application of expert understanding and improvement of the performance of the firm. Furthermore, there is strengthening of the image of the product as well as the firm because of the international harmonization, which results from an international involvement by the company. Hence, this attribute is exceptionally more advantageous when laun ching a product in several countries at the same time (Lages, Abrantes Lages 2008). Due to a single coherence in the global image of the standardization approach, the same advertising standpoint in most of the markets would grant the product, the firm and the brand as well to possess a uniform image in the market. Therefore, this would reduce confusions, since the consumer is mobile all over the world and due to various types of the advertising media such as television which consumers watch to know what he or she can access internationally, especially when they watch the foreign television programs (Chang 1995). In addition, any firm that uses the standardization strategy in marketing would not experience any form of resistance from any communication agencies. This would be due to the accountability they have for setting up a single communication campaign. In fact, the creativity of firm determines the type of the communication system it would use for effective performance globally (Paliwoda Ryans 1995). Beyond doubt, the firm also experience economies of scale, which is incredibly fundamental for the success of the firm globally. Therefore, there would be more savings due to the allowance obtainable and due to the big quantity of acquirement and a balanced distribution of resources as well, especially on the diverse markets. Consequently, the firm can cut down while using the universal strategy at the global level or employing unique marketing programs, apparently, due to the above argument, the companies can easily offer better and certain products at lower prices (Buzzell 1968).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the other hand, this approach has several disadvantages both to the consumers and to the affected firm. These disadvantages include the loss of uniqueness and the negative flexibility in the execution of the activities in the firm due to standardization (Hildebrandt 1981). For instance, in case a company develops a customer base that can serve a specialized market, therefore, standardizing its methods would mean that it loses some of its previous customers. Besides, there may be the loss of awareness; it may appear when the business spreads out into a new market; the reason may be the cultural diversity that can lead to dissimilar tastes and likings of the market by the consumers. This can result in quite many deficits particularly in crucial shares of the market and damage to the impression of the product in the long term as well. Thus, this can set up undesirable responses on the part of the consumers, as it does not represent their own interest; this may make the firm not to c ompete effectively in the international market (Levitt 1983). Further, there is an inadequate motivation for local bureaus. This is because of inadequate communication between the personnel in the company or the agencies and the consumers. In addition, they may not effectively commit themselves to the production and formation as well. Nonetheless, the standardization approach may be more inadaptable at times specifically when it maintains the local conditions (Papavassiliou Stathakopoulos 1997). Pros and Cons of Adaptation Aside from the standardization method, the firm can decide to use the adaptation method to their products. This marketing strategy has also several advantages and disadvantages to the firm and the market as well. This approach has the advantages discussed below for both the customers and the company globally and locally (Solberg 2000). There is the value for local conditions and opportunities as well. For instance, a company that uses the idea of systematic adapt ation can succeed in the competition since it intensifies its chances of improvement through proper responses to the anticipations of local consumers and legislation. Besides the firm that employs this methodology has an excellent image to the local market. This can be due to the company’s effort to cater for the specific needs of the local market (Roostal 1963). The companies can also become more responsible as they take part in the creation of the healthier communication policy between the company and the locals, hence leading to the motivation of the local agencies. Lastly, there are flexibility and strong reactivity to the actions of local competitors, since the approach tends to understand and appreciate their existence and participation in the market through giving them the fundamental precedence in the market (Vrontis Vignali 1999). In spite of all these advantages, this approach has quite a lot of disadvantages for both the firms and the customers. To begin with, the re are higher costs associated with this methodology. Definitely adapting the policy to every target market does not set aside for cost cutting measures for the firms to make. Furthermore, there is the risk of disparity of the impression of the company particularly in the international market. Subsequently, this may lead to suffering from the global policy of the company (Theodosiou Leonidou 2003). To certain extent, the company may find it difficult while it needs to control its advertising policies and methods as well. Further, there may be no cooperation following the actions between the local and the global markets. Then the alignment of the activities of the company may be challenging due to the differences between communication strategies in the market including those that are also close with each other geographically. Ultimately, there is poor speed of execution of any activity within the market (Vrontis 2003). Discussion Actually, there are two critical strategies that are usually available for the firms when resolving to participate in the international marketing; they include the standardization and adaptation policies. As soon as a firm has decided to join the foreign markets, it would be wise for it to opt for the marketing strategy it would use to operate in the market. For instance, most of the Australian and New Zealand firms operating in the Greater China region employ the adaptation policy in which they are often associated with various factors such as the government regulations, economic development, competitive environment, the immigrants effects between the employee and the employer as well as the product life cycle (Frandsen 1997). Formerly there have been quite a lot of deliberations in different nations around the world on the best strategy that the firms should use. In fact, the most concerned individuals have come up with different opinions based on the facts that several multinational companies use numerous marketing strategies to ma rket their product in the competitive international markets. For that reason, they take into account diverse factors that are associated with either of the approaches. For instance, standardization-marketing strategy occurs when there is global recommendation of common product, price, distribution, as well as its promotion (Fatt 1964). This approach can only work best for the firm under certain conditions, the fundamental factor uses a limited budget. Apparently, a standardized campaign costs less than an adapted one. That is why some SMEs companies in Britain tend to standardize their communication due to the limited budgets they usually have. Moreover, standardization ensures market harmonization and uniformity in the performance. Perhaps the differences in market consumption of some global products may not be effective, since they have similar functions internationally, although in Europe, America and Japan, the segments of the population that consume such products have similar n eeds, sales expectations and purposes. Hence they would want their products to have the same qualities. For example, luxury products, certain clothes, as well as the hotel industry. Therefore, it would be wise for the companies who are interested to operate in these countries to use the standardization policy (Dow 2001). Likewise, the industrial nature of the product is also one of the major factors that a company that is interested in using the standardization approaches for marketing its products should consider. For instance, advertisement will be generally easier to standardize for industrial products than for goods for consumption. In fact, industrial products are almost similar; therefore, the customers buy and use them in the same way in various countries (Elinder 1961). Except for the standardization, there is adaptation approach that the scholars have always deliberated upon that the firms should also consider as the alternative to their marketing strategies. Besides, there are several that a firm should consider. First, the company should check on the socio-cultural differences. This is because people from diverse cultures differentiate themselves by their demands and by their satisfaction too (Vrontis n.d). This is evident in countries in Europe for companies such as Nokia to use this strategy to market their products. Therefore, companies that sell international products to population with a certain life style rather than by ethnicity or nationality such as France, German and American should apply the adaptation method (Buzzell 1968). Figure 2: Affecting factors The figures below show the cultural factors in the international market. Figure 3: Culture’s Elements Figure 4: Cultural Analysis Framework (Gorman, Hanlon, and King 1997) Indeed the aims of both methods are to target the market as illustrated by the figure below. Figure 5: Target Market Strategy Options The Adapt-Stand Model (Hybridization) Following the studies carried out by v arious scholars on these two methodologies, it would be, therefore, appropriate for the firm to settle on either one or both of the strategies while marketing its products (Hawk 2007). Therefore, the above model refers to the resolution to pick either one or both of the approaches. Moreover, studies survey these aspects as they have greater influence on the market. Most companies use these effects in foreign countries (Albaum Tse 2001). Conclusion Concisely, according to the researches that have been carried on the marketing structure, the scholars recommend that the companies should use the standardization methods since it has more advantages than disadvantages as compared to adaptation approach (Vignali Vrontis 1999). List of References Albaum, G., Tse, D. K, 2001, ‘Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study Of Hong Kong Exporters’, Journal of International Marketing, vol. 9, no. 4, pp. 59-81. Aj ami, R. A 2006, International business theory and practice (2nd ed.), M.E. Sharpe, Armonk, N.Y. Amanor, K. S 1995, ‘Dynamics of Herd Structures and Herding Strategies in West Africa: A Study of Market Integration and Ecological Adaptation’, Journal of the International African Institute, vol. 65, no. 3, pp. 351. Buzzell, R.D, 1968, ‘Can you standardize multinational marketing?’, Harvard Business Review, vol. 16, no. 7, pp. 89-110. Chang, T 1995, ‘Formulating Adaptive Marketing Strategies In A Global Industry’, International Marketing Review, vol. 12, no. 6, pp. 5-18. Elinder, E 1961, ‘How international can advertising be?’, International Advertiser, vol. 11, no. 4, pp. 12-16. 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